Garamond is actually a group of fonts that date back to a 16th century Parisian engraver named Claude Garamond. For a bold statement, it’s an excellent choice. Best known for its use in movie posters, this font is often associated with religion, marriage, law and history. Despite its overuse, Helvetica is still a great staple font to fall back on if all else fails but be sure to determine whether it really conveys your message. Unfortunately, its popularity often means that this font is heavily overused. Helvetica is a great sans-serif font that is simple and easy to read. In this article, we’re going to look at which fonts you should consider when it comes to designing your new sign. Whether you’ve decided to hire a graphic designer or you’re going to do it in-house, determining certain characteristics of your sign beforehand can help your signage to remain on brand and ensure its effectiveness.
